Write something that introduces your company to your potential customers in a personal way.
Just keep in mind that it's not a good idea to talk just about you or your company.
Talk about the problems of your potential customers and how you are going to help them solve those problems.
That's how you build a bond with them and increase the likeliness they'll reach out to you.
Remember, people don't want your products or services. They want to connect with someone who understands them.